BRIEF

Tasked with reimagining luxury in the transition to electric vehicles, Bentley are seeking to preserve their heritage of craftsmanship and performance, while defining the future driving experience.

SOLUTION

Our collaboration with Bentley's UX team has resulted in a revolutionary sensory strategy and cross-modal design approach, seamlessly blending the brand's legacy with cutting-edge innovation. Through Sensory Prescriptions®, we meticulously orchestrate lighting, visuals, sounds, and aromas to ensure holistic congruence and enhance the driver's mental and physical well-being.

RESULTS

Bentley's commitment to redefining luxury mobility is evident in the integration of our robust sensory strategy across all design developments. Our ongoing work on the brand's sound and scent identity, alongside explorations into generative systems, promises a uniquely personal sensory expression for owners and their journeys.

The forthcoming 2024 all-electric Continental GT heralds the dawn of Bentley's sensory identity, featuring an iconic propulsion sound that epitomizes power, craftsmanship, and innovation. Crafted from live percussive recordings, artisanal craftsmanship, and historic engine sounds, this signature sonic experience promises to resonate as a hallmark of Bentley's next generation of luxury vehicles.