BRIEF

Macallan seeks to foster stronger emotional bonds with its clientele by creating more immersive sensory experiences.

SOLUTION

We run sensory immersion sessions and workshops with Macallan's global advocacy team, empowering them to tell captivating stories through the senses. A Sensory strategy enhances tasting experiences, intertwining emotions with the brand narrative and whiskey flavours. Experiential research delves into customer sensory preferences, generating new insight whilst engaging premium clients with the brand's story and evolution.

RESULTS

Our cross-modal approach to product and brand experiences has laid the foundation for Macallan's internal, customer, and consumer advocacy programs. With a complete sensory narrative across all channels, Macallan's global presence and luxury brand status continue to strengthen.